



From the brand


Where Luxury Meets Pet Care
We believe your pet deserves the same level of care and quality you expect for yourself. Our products are crafted with clean, naturally derived ingredients, pH-balanced formulations, and gentle, science-backed blends that nourish skin and coat from the inside out.
Customer Favorites
What problem are we solving?
We created Lillian Ruff and RUFF because pets deserve better. Unlike harsh, low-quality shampoos, our human-grade formulas offer the same safety and quality you’d expect for yourself or your family.
What makes our products unique?
We offer salon-quality dog shampoos and conditioners designed for both home grooming and professional salons. Our concentrated formulas deliver rich lather, faster rinsing, and longer-lasting freshness—providing the same professional results groomers trust, now available to every pet parent.

Designed for Sensitive Skin
Lillian Ruff provides skin-soothing care made for allergy-prone pets—relieving itch, dryness, and irritation fast.
Itch Relief Formula

Professional Whitening Power
Our advanced ultra-whitening formulas restore brilliant whites, target tear stains, and give professional, salon-quality results.
Advanced Whitening Care

Waterless Grooming
Our dry dog shampoo spray refreshes coats, eliminates odor, and leaves pets soft and clean without the need for water.
No-Rinse Dog Shampoo

Every Need For Every breed.
Built for thick, double-coated, odor-prone breeds—RUFF by Lillian Ruff cleans deep, removes odor, and soothes sensitive skin.
Deep Clean for Big Dogs
Tailored for Every Need
Our shampoos and conditioners are crafted with clean, plant-based ingredients and trusted by professional groomers and veterinarians for their consistent, high-performance results. Whether it’s sensitive skin relief, deep cleansing, odor control, or coat brightening, every blend delivers visible improvement after one wash
Our Commitment to Quality
At Lillian Ruff, quality isn’t an afterthought, it’s our foundation. Our proprietary blends combine science, nature, and safety to deliver luxury pet care that works.

Pro Size. Premium Power.
Formulated for professionals—our gallon sizes and concentrated blends give groomers the power and performance they need.
Professional Gallon Sizes

Total Pet Wellness
Lillian Ruff is your source for Total Pet Care — premium grooming, oral, and ear wellness in one line.
Total Ear & Oral Care
Product Dimensions : 2 x 2 x 8 inches; 1 Pounds
Item model number : oat-shampo
Date First Available : November 16, 2021
Manufacturer : Premium Shoppe
ASIN : B09M13PY54
Best Sellers Rank: #4,116 in Pet Supplies (See Top 100 in Pet Supplies) #42 in Dog Shampoos
Customer Reviews: 4.7 4.7 out of 5 stars (1,708) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Intense Hydration: Our oatmeal shampoo offers soothing relief from dryness, itching, and hot spots. Enriched with natural oatmeal and aloe, it deeply hydrates, replenishing the skin’s moisture while removing dirt and odors. Safe for all skin types, it effectively soothes dryness and dandruff, leaving your pet feeling refreshed. Pair with our Oatmeal Conditioner for the ultimate moisturizing skin care routine.
Less is More: With a rich lather that rinses off effortlessly, a little goes a long way with Lillian Ruff Oatmeal Shampoo. Experience deep cleansing and nourishing softness with minimal product usage, saving you time and money while ensuring your pet receives the best care.
Tranquil Bathing Experience: Enhance bath time with the calming blend of lavender and coconut derived from natural extracts. Soothe your pet with this gentle scent, promoting a stress-free bathing experience leaving your pet feeling refreshed and rejuvenated after each wash.
Made in the USA: Proudly manufactured in the USA to the highest standards, our formula is pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan.
Made in the USA: Proudly manufactured in the USA to the highest standards, our formula is pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan.
10 reviews for Lillian Ruff PRO Formula Deodorizing Oatmeal Dog Shampoo – Calms Itching & Allergies, Ultra-Nourishing Dry Skin Relief – Oatmeal, Aloe, Coconut Oil, Lavender & Provitamin B5 – Made in USA 16oz+Brush
Add a review
$22.95
PuppyMama –
Great Product
This was our first time trying this brand. We have a Golden Retriever puppy who loves to play outside and this past week got really dirty and started to stink horribly. The Arm & Hammer Odor Control shampoo did not help matters when we tried it last week, my dog actually smelled worse after bathing with it. The Lillian Ruff shampoo and conditioner bundle arrived this morning and we were excited to try it after reading so many positive reviews. It smells clean and fresh, in an organic way- not overwhelming at all. In the bath, it made a really great lather that penetrated my dog’s coat easily, the lavendar also helped to keep him calm while bathing and I was able to rinse it out quickly and easily. The conditioner is soft and smooth without feeling greasy or heavy. It made brushing our puppy so easy once he was dry. I am ordering another set because my dog smells heavenly and am ecstatic with the quality of this product. There’s no harsh chemicals and it does what it claims to do, totally worth every penny! Signed, one very happy puppy Mama
Livier –
One the best dog shampoos I have every purchased!
My dog had a few hot spots and itching overall on her tail area and stomach and her hands and I was looking for a product that made her skin feel less itchy and for her to not be so itchy and for her skin to be calmed and relaxed and this por si tu is amazing not only did I notice my dogs hot spots closing and fading the itching stopped and her hair oh my goodness was so beautiful , her hair was shiny and so soft and the shampoo left her hair smelling delicious I have never had a product that made her brown hair so shiny and so soft I immediately saw the difference I will definitely be buying this again and highly recomend it’s worth the price and the brush helped shed some of her dead skin cells and any excess dirt it was amazing 10/10 and I’m so happy I purchased this
Amazon Customer –
GREAT PRODUCT!
Just received this Lillian Ruff shampoo today. Bathed my Pitty. He smells so good and is so soft!! Love the little brush that came with the product. Very happy with my purchase. Thank you.
Anna W. –
Great shampoo just smelled kinda weird
I used this on my beagle that has sensitive skin and he’s very sensitive to smells so when I wash him i have to use something with no smell. This has no added fragrance and I can tell, it smells kinda weird i don’t know how to describe it. But it worked for his sensitive skin and cleans so well. It’s kind if watery so I felt like I need to use more to soap him up but it did great.
Powers Mom –
Great Oatmeal Shampoo which eliminated the itch leaving my German Shepherds coat soft and lusterous.
The Lillian Ruff Oatmeal Shampoo is a great product. At the first bath for my German Shepherd, who has a thick coat, the itching was eliminated. She enjoyed the massage with the shampoo brush, and the soap was not as soapy as the shampoo I had been using so rinsed easily leaving her coat soft and lusterous with a pleasant fragrance. I first ordered a small bottle to try the shampoo; my 2nd order was a gallon size.
Keioni Walker –
Miss Ruff has the formula for a good smelling doggo 🫰🏽
I’ve been using Lilian Ruff for over a year now, my dog loves it. Her dry skin is an issue in extremely hot/cold environments so this product keeps her skin less inflamed and dry due to the oatmeal. She likes bath time because of it and the scent is DIVINE 😩 and it lasts!One thing I noticed is my timing sucks usually when I bathe her, it rains literally the day after but when she gets wet she doesn’t have a wet dog smell she still smells like the conditioner and THAT is one reason I keep coming back to miss Ruff
Kit –
Spectacular
Boy did I get lucky ordering this wonderful Doggie shampoo. It’s everything I was looking for. My sweet dog had several spots where she had been licking and as a result her tail and front paw were nibbled on a daily basis. I took a chance with this and the result was unbelievable after one shampoo. It’s the second day and her fur looks gorgeous. She’s a black dog and the shampoo made her glow. The scent is wonderful. Lavender and coconut…Yummy. This shampoo deserves a standing ovation. Also the soft brush is an added plus. Just get this and give it a try. It’s a small company and worth trying. = ^.^=
Nicole –
BUY
I will never buy another brand ever again! This saved my pups dry skin and itching. He loves the scrub brush too. It made bath time so much easier. The quality of the shampoo is amazing and it smells so good. It’s a very large bottle you get!
Sarah R. –
Very good and soft, I wish you sell this in big buckets to save money
THANIA DOMINGUEZ MORENO –
Es buen producto no me quejo la bomba no funciona bien pero no afecta